Customers are important to the business. Information related to the customer is vital for us and having customer information is good to establish better relationships with them.

Every company has access and study the customer data to understand the customers well. The challenge is that 41% of companies currently struggle in tying customer data to business activity in order to bring more business and to earn more profit. 

All you need is a tool that helps you to understand the customers buying behavior, purchasing pattern and much more. Customer Relationship Management (CRM) is about making the best use of your data and discovering valuable customer insights about your customers, how they are marketed to and how they respond. And then turning those insights into successful business decisions and strategies.

A study says - 74% of businesses indicate that CRM software allows them to have greater access to customer data. Studying customer data and using it properly really helps you to unveil customers secrets and opportunities for business growth.

Uncover the customer secrets for business growth with the customer database. Here are some ways how to do that - 

1. Utilize CRM database for personalization - 

Always remember your every customer is important and all are different. Treat every customer like a special one. They have different preferences, expectations from you and your company. Your customers want to be treated individually. If you treat them the way they want to be treated you can win their hearts. It is only possible with the information you gather about a client and use them smartly to make their customer experience everlasting. 

A Research says - 73% of consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant, And a study by Infosys found that 86% of consumers say personalization plays a role in their purchasing decisions.

You can choose CRM to become your business partner where you can store information, interactions and to get reports about the clients. You can keep the detailed information about a client on CRM system as well you can add tags to distinguish particular client from rest. Give emphasis on personalized communication and use it to improve customer's perception of your company. 

2. Stay focused -

Identify the potential customers and give more time to them because they are essential for your business, they are going to give you more profit.

According to the Pareto law - "80% of your profits come from 20% of your customers." Therefore focus on 20% of your customers, who are essential for your business. 

How will you identify that 20% of which you have focus? Customer database will help you to identify the who are your top customers and who are time wasters. 

 This way you can better manage your workflow and allocate your resources in right direction to make sure that your top customers are getting the attention they require, which in turn means higher customer retention.

Sales CRM helps you to discover the customers that give you business, uncover more business opportunities with these customers by focusing on them.  

3. Win more leads and close more deals -

Analyze the strategies and procedure you follow to fix the deal or to make the sales. CRM will help you to win more leads. Analyze yourself, what you are doing when selling, you would also start to understand which sales tactics really help advance the deal and which do not. 

Surely everyone wants to increase sales. Persuade your customers to buy more, encourage more purchasing by giving them offers and discounts.

4. Discover upselling opportunities - 

Upselling and cross-selling is the good way to increase sales.

A study by Capterra, 39% of polled CRM users cited upselling in their companies was significantly impacted by using Online CRM. The real potential is hidden among your existing customer. And you can discover it by exploring your CRM data!

Say for, if their purchase history shows that they buy high-value items consistently, they may be less likely to pay attention to a sales pitch on a cheaper product. Don't send them offers and information related to cheaper products. A customer is likely to purchase based on past purchases and existing requirements. Understand what they actually want and send them information related to it.With this way, you can increase your sales. 

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